📖Safary Lexicon
All the definitions you need to know to make the most of Safary.
🆇 Data from X (ex Twitter)
Profiles : Profiles unify the information from a user or company in your Safary dashboard. The Profiles tab is split into 3 views: Twitter followers, companies, and website users.
Twitter Followers: The twitter followers view shows the list of followers from an account you added to your project.
Companies : Safary automatically detects the companies your followers belong to and populate the view "Companies"
Websites users : The "Website Users" view includes the users who connected to your website but also those imported by third party data sources (e.g. Privy/Dynamic/Magic.link, Csv, Zora, Farcaster, Paragraph).
📂 Categories
Default Categories: The categories Safary auto-generates based on user website or social activity. These include Power Users, Churning Users, Whales, Important Crypto Users, Twitter Followers, Bots, and Scams.
Custom Categories : Categories you created yourself.
🧭 Data from your Audience
Total audience : Your total audience includes the followers of your brand Twitter account and your website users. We analyze and provide a rating of your audience to help you improve it and prove your audience quality to partners and exchanges.
Brand X account: This is your company account that was specified during onboarding.
Audience rating (e.g., "AAA"): We rate your audience similar to financial assets, ranging from "CCC" to "AAA," based on qualitative and quantitative analysis. This includes evaluation of user growth, quality, and mentions.
Important Crypto User (ICU): Users with significant credibility in the crypto space who are either well-known, have a substantial following, or are influential builders. Our ranking specifically prioritizes builders and active crypto professionals, distinguishing us from other platforms.
Bots and scams: Users identified as fake accounts. These should not constitute a large percentage of your audience.
Mindshare: This metric determines your visibility on crypto Twitter by analyzing your brand account's mentions per minute and their quality.
💻 Data from your website
Visitors : A visitor is someone who has visited your website at least once since you added the Safary script. A visitor can have one or multiple sessions, and each session can contain one or more visits.
Users : A visitor becomes a "User" when he authenticates to your app through a wallet or any mode of connection (form or social login events). Users are unique — they can have multiple wallets, and multiple social profiles — found from their wallets.
Signup rate (%) : The percentage of visitors who becomes users after authenticated in your product (by connecting a wallet or signing up).
Event : A specific action completed by your user (ex: 'swap').
Wallets : All the wallets from a specific user. We differentiate wallets by:
Total wallets
Total wallets linked to a single user (through website connection AND social accounts)
Connected wallets
Wallets who only got connected to the website since the safary script was added
Imported wallets
Wallets imported through Zora mints, CSV Import, Paragraph subscribers, Farcaster subscribers, Farcaster casts, CSV upload, Privy, Dynamic or Magic.link
Customer wallets
Wallets who only interacted with the protocols (swaps, deposits) among the ones connected to the website
🤑 On-chain Data
Total wallet balance ($): The sum of all wallet balances belonging to a user, including staking positions.
Assets: Assets owned across the portfolio or all wallets of a user.
Protocol positions: The positions (staking, deposits, liquidity provided, or borrowed) on other protocols (e.g., Uniswap, Lido). When possible, we even provide the APY of other protocol pools. This helps identify which solutions your users are using.
🚀 Attribution Data
Channels/source: The origin of your users' or visitors' first visit.
First click attribution model: Safary uses a "first click" attribution model. This means the source is determined by where a user first came from. Users retain this source tag throughout their lifetime, even when they return through different channels. First click attribution works well for crypto because users typically visit websites multiple times before making decisions.
Campaign: In Safary, a campaign begins with a generated link. These links can be placed in ads, content, newsletters, or given to referrals.
Campaign Budget ($): The total budget allocated for your campaign. For paid ad campaigns, this amount divided by the number of incoming users determines the Cost of User Acquisition.
UTM: UTM sources and campaigns are tracking tags that Safary detects in the attribution tab to identify specific traffic sources from your links.
Last updated