Safary Lexicon
All the definitions you need to know to make the most of Safary.
💻 Website
Visitors (#): A visitor is someone who has visited your website at least once since you added the Safary script. A visitor can have one or multiple sessions, and each session can contain one or more visits.
Users (#): A visitor becomes a "User" when he authenticates to your app through a wallet or any mode of connection (form or social login events). Users are unique — they can have multiple wallets, and multiple social profiles — found from their wallets.
Profiles (#) : The "Profiles" tab includes the users who connected to your website but also those imported by third party data sources (e.g. twitter followers, privy/dynamic/magic.link, csv, zora, farcaster, paragraph) of the accounts you added to your project.
Signup rate (%) : The percentage of visitors who becomes users after authenticated in your product (by connecting a wallet or signing up).
Event (#) : A specific action completed by your user (ex: 'swap').
Wallets : All the wallets from a specific user. We differentiate wallets by:
Total wallets
Total wallets linked to a single user (through website connection AND social accounts)
Connected wallets
Wallets who only got connected to the website since the safary script was added
Imported wallets
Wallets imported through Zora mints, CSV Import, Paragraph subscribers, Farcaster subscribers, Farcaster casts, CSV upload, Privy, Dynamic or Magic.link
Customer wallets
Wallets who only interacted with the protocols (swaps, deposits) among the ones connected to the website
📂 Categories
Default Categories: The categories Safary auto-generates based on user website or social activity. These include Power Users, Churning Users, Whales, Important Crypto Users, Twitter Followers, Bots, and Scams.
Custom Categories : Categories you created yourself.
📡 Socials
Brand X account : Account added during onboarding to import your Twitter followers into the profiles tab—also known as the brand/company account.
Important Crypto User (ICU): Users with significant legitimacy in the crypto space. They are either famous, have a strong following, or are influential builders. Unlike other software, our ranking emphasizes builders and active crypto professionals.
Market: A market is a specific category of companies that compete with each other (e.g., DEX on Solana). Since the crypto industry is divided into ecosystems, chains, and use cases, it makes sense to create sub-segments of the crypto industry. Markets include both companies and KOLs (Key Opinion Leaders) who are influential in their segment.
Mindshare: In Safary, mindshare represents the percentage of impressions relative to competitive solutions in your market. It reveals key industry players and market movements, displayed either as a map or leaderboard.
🤑 On-chain
Total wallet balance ($): The sum of all wallet balances belonging to a user, including staking positions.
Assets: Assets owned across the portfolio or all wallets of a user.
Protocol positions: The positions (staking, deposits, liquidity provided, or borrowed) on other protocols (e.g., Uniswap, Lido). When possible, we even provide the APY of other protocol pools. This helps identify which solutions your users are using.
🚀 Attribution
Channels/source: The origin of your users' or visitors' first visit.
First click attribution model: Safary uses a "first click" attribution model. This means the source is determined by where a user first came from. Users retain this source tag throughout their lifetime, even when they return through different channels. First click attribution works well for crypto because users typically visit websites multiple times before making decisions.
Campaign: In Safary, a campaign begins with a generated link. These links can be placed in ads, content, newsletters, or given to referrals.
Campaign Budget ($): The total budget allocated for your campaign. For paid ad campaigns, this amount divided by the number of incoming users determines the Cost of User Acquisition.
UTM: UTM sources and campaigns are tracking tags that Safary detects in the attribution tab to identify specific traffic sources from your links.
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