🧭Mindshare

The mindshare dashboard gives you an overview of your brand positioning your market.

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Table of Contents

1. Tutorials (Q3 2025)
2. What is a market?
3. Market KOLs

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Tutorials (Q3 2025)

Find all the definitions for the mindshare tab in Safary Lexicon

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What is a market?

A market is a specific category of companies that compete with each other (e.g., DEX on Solana). Since the crypto industry is divided into ecosystems, chains, and use cases, it makes sense to create sub-segments of the crypto industry. Markets include both companies and KOLs (Key Opinion Leaders) who are influential in their segment.

We add new markets every weeks and we prioritize requests of PRO and Full-Service customers

Available markets

Ecosystems

• Polygon

• Polkadot

• Fuel

DeFi

• DEX

• DEX Aggregators

• Lending & Borrowing

• Stablecoins

• Bitcoin DeFi

• Yield

Infrastructure

• Cross-Chain

• DePin

Artificial Intelligence x Crypto

• Solana AI Agents

Crypto Socials

• Social platforms

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Market KOLs

At Safary, we have our own definition of Key Opinion Leaders. We believe "Medium or Micro influencers" can have more impact on Crypto Twitter than large accounts supported by bots, due to the quality of their following and trustworthiness. That's why we define a list of KOLs per market segment, focusing on those who are truly relevant in their niche.

The market KOLs leaderboards help you identify the most influential accounts in specific industry segments and track the trending conversations that shape the market narrative.